The new terms provide immediate clarification about the status of mobile advertising on the iPhone and will benefit users, developers, and advertisers. Users will benefit from more free, or low cost, apps that are can now more readily be supported by advertising. Developers will be able to choose from a variety of competitive advertising options and pick the solution that works best for them, to boost their revenues. Advertisers will have access to simple and effective advertising solutions that can reach users across a wide range of devices.
We’re 100% committed to developing the best possible advertising solutions and formats for the iPhone – as well as for Android devices, Blackberries, Palm devices, Windows mobile devices and undoubtedly many more to come – in the years ahead.