Adobe just started a campaign to win the heart of the general population in it’s fight against Apple on the subject of Flash support on iPhone and iPad.

Adobe’s ads — set to appear on the New York Times, Washington Post, SF Chronicle, FT, Wired, TechCrunch, Engadget, among others — list a series of technologies the company claims to love, ending with the statement,

“What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.”

via Adobe attacks: Apple threatens to “undermine” the Web, co-founders declare | 9 to 5 Mac.