It is about time Microsoft (and I hope Apple) realise that the world is evolving and that DVD are getting useless! Why don’t they simply allow you to buy the right to download and install a new copy of the OS Installation on your own USB key!
This is what Meklort and I have been doing for OSX Installation on Netbook for close to a year. Forget the DVD, think USB key!
This would save the planet from all those DVD media that we keep scratching, loosing. You loose the USB key… fine, simply go online and use you purchased right to download a new copy and install that on your new 64GB USB key!
We don’t need dedicated key per OS. Simply download the OS Installer you need to “a” USB key, install with it and then format that key for something else.
Maybe BestBuy and other retailers could offer their clients to install various OS version on USB Key for a minimal charge (or even for free). This would prevent folks from downloading them via the internet and storing them on their HD. Simply walk to BestBuy, go at the OS imaging station and put the OS on your Thumb Drive.
Simple, practical, every one win.